Idaho Lottery
Community is Greater than Chance
In 2018, the Idaho Lottery sought to enhance its digital presence with the goal of providing the best possible customer experience, emphasizing the element of "fun" in every interaction. Partnering with c308 Marketing, they embarked on a multi-year digital transformation journey. From launching a new website to integrating sophisticated marketing automation platforms and building a seamless multi-team development infrastructure, c308 Marketing played a key role in nearly doubling the Idaho Lottery’s online engagement and improving their insights into customer behaviors. deliver a modern customer experience. To achieve this, they needed to:
The Challenge
The Idaho Lottery’s core objective was to create an engaging, enjoyable experience for their customers while optimizing their digital presence to manage rapid growth. Their existing systems lacked the cohesion and flexibility needed to deliver a modern customer experience. To achieve this, they needed to:
- Modernize their digital infrastructure.
- Integrate their loyalty program across platforms.
- Improve engagement while maintaining the "fun" element central to their brand.
- Enhance their internal capabilities to manage and scale their website and digital properties.
“c308 Marketing has become a true partner for the Idaho Lottery. They have worked hard to build trust with our team.”
The Solution
c308 Marketing approached the challenge with a multi-phase solution:
- 2018
Developed and launched a new Idaho Lottery website, providing a modern foundation for a fun, engaging customer experience.
- 2020
Integrated Marketo with the Idaho Lottery’s POS system and loyalty program, enabling seamless tracking of player activities and personalized interactions.
- 2021
Assisted in hiring two internal developers to manage the website, while also adding a Continuous Integration/Continuous Deployment (CI/CD) process to streamline collaboration between multiple development teams managing the Idaho Lottery’s infrastructure. Additionally, c308 integrated the Brand Movers platform into Marketo to further enhance the loyalty program.
- 2022
Built and launched a mobile app to facilitate participation in the VIP Club, making it easier for users to engage with the lottery on-the-go.
- 2023
Transitioned the Idaho Lottery’s marketing automation from Marketo to HubSpot, improving customer service capabilities and overall marketing efficiency.
- 2024
Currently developing an updated mobile app focused on increasing engagement opportunities through personalized content tailored to player interests and behaviors.
The Impact
Through these efforts, c308 Marketing has helped the Idaho Lottery nearly double its online engagement. The integration of loyalty programs, marketing automation tools, and mobile applications has enabled the Idaho Lottery to deliver a modern, personalized experience to their customers while maintaining the fun and excitement central to their brand.