Idaho Lottery
In 2018, the Idaho Lottery sought to enhance its digital presence with the goal of providing the best possible customer experience, emphasizing the element of "fun" in every interaction. Partnering with c308 Marketing, they embarked on a multi-year digital transformation journey. From launching a new website to integrating sophisticated marketing automation platforms and building a seamless multi-team development infrastructure, c308 Marketing played a key role in nearly doubling the Idaho Lottery’s online engagement and improving their insights into customer behaviors. deliver a modern customer experience. To achieve this, they needed to:


