CRM, API, and System Integration Services
Here's a test: a prospect fills out the form on your website. What happens next, automatically?
If the answer is "an email lands in an inbox and someone copies it into the CRM... usually," there's an enormous opportunity sitting in front of you. c308's API integration services capture it. We connect your website, CRM, marketing automation, payments, and internal systems so data flows without anyone re-typing it, and so every system knows what the others know.
Sound like your situation?
- Leads from the website don't route into the CRM, or arrive incomplete, unattributed, and unassigned.
- Your team re-enters the same data into two or three systems daily.
- Payments, event registration, and forms each live on a different disconnected third-party tool.
- Marketing automation fires on stale or partial data because the website isn't feeding it.
- Every new tool you adopt creates another silo instead of joining the system.
How c308 helps
We map how data should move through your business, from first website visit to closed deal to repeat purchase, and then build the connections that make it real. Sometimes that's configuring native integrations properly; often it's custom API work where the native options fall short. Either way, the outcome is the same: one connected system where a lead captured on the website appears in the CRM with full context, triggers the right automation, and shows up in reporting the same day.
Systems we integrate
Specifics matter with integration work, so here are ours:
- CRM: HubSpot and other major CRM platforms. Lead routing, attribution, lifecycle sync.
- Marketing automation: email and SMS platforms, triggered campaigns, list and segment sync
- Payments: online payment integration for services, fees, and ecommerce
- Identity: single sign-on (SSO) across your website, portals, and tools
- Events: event registration connected to CRM and payment flows
- Commerce & POS: Shopify-HubSpot integration and POS-to-CRM connections
- Custom APIs: RESTful API development where off-the-shelf connectors don't exist (custom web application development)
Key capabilities
- CRM website integration: forms, chat, and behavior flowing into the CRM with attribution intact
- Marketing automation integration: website and app events triggering real campaigns
- HubSpot website integration: full-funnel setup, not just an embedded form
- Payment, SSO, and event registration integration
- Middleware and custom API development for systems without native connectors
- Integration rescue: diagnosing and rebuilding integrations that half-work
- AI-driven engagement automation: lead qualification, follow-up, scheduling, and reactivation that act on real customer behavior (AI & automation)
In practice
- Venture Title: one connected experience. Website, CRM workflows, online payments, SSO for agent tools, and event registration, all working as a single system.
- Idaho Lottery: HubSpot and marketing automation integrated with the website, mobile app, and VIP club, so player engagement in one channel informs every other.
Why c308 is different
Integration is where c308's software roots show. We've spent 22 years building the systems on both sides of the API (websites, apps, portals, data platforms), so we understand what's flowing through every connection and why. And we're still maintaining integrations we built years ago, because connections need care as the systems around them change.
c308 is a fit when the website needs to do more than look good. This page is what "more" means, concretely.
Frequently asked questions
Q. What are API integration services?
The design and development work of connecting software systems through their APIs so data moves automatically (leads to CRM, payments to accounting, app activity to marketing) instead of through exports and re-typing.
Q. We use HubSpot. Can you integrate it with our website?
Yes. This is one of our most common engagements: forms, tracking, attribution, lifecycle stages, and automation wired properly, plus Shopify or POS if commerce is in the mix.
Q. Our systems don't have a native connector. Are we stuck?
No. That's what custom API and middleware development is for. If a system exposes an API (nearly all modern ones do), it can join the system.
Q. How long does a CRM integration take?
Simple, native-connector work: weeks. Multi-system architectures with custom APIs: a phased project. The discovery phase produces a concrete plan either way.
How many systems is your team re-typing between?
Let's Talk