Customer Data, Warehousing & Business Intelligence Consulting
Your customer data exists. That's not the problem. It exists in your website analytics, your CRM, your email platform, your app, your POS, and eleven exported CSVs on someone's desktop. The problem is that none of it agrees, none of it connects, and answering a simple question (which customers are we actually keeping?) takes a week of manual assembly.
c308 provides data warehouse consulting and business intelligence consulting for consumer brands. We unify customer data from every system into a warehouse, put trustworthy dashboards on top of it, and, where it earns its keep, use it to drive segmentation and personalization across your website, app, and marketing.
Sound like your situation?
- Customer data is scattered across systems that don't talk to each other.
- "Reporting" means exporting CSVs and rebuilding the same spreadsheet every month.
- Marketing and operations present different numbers for the same thing, and both are defensible.
- You can see transactions, sessions, and contacts, but never the customer journey that connects them.
- You've heard you need a CDP, a warehouse, a lakehouse, and you'd like someone to tell you plainly which, if any, is true.
How c308 helps
Assess. We inventory your systems and the questions your business actually needs answered. This is where a surprising number of engagements get smaller, not bigger. See the FAQ below.
Architect. We design a warehouse and data model fit to your size: what flows in, how customers are identified across systems, what "one source of truth" concretely means for you.
Build. Pipelines from your website, app, CRM, email, and POS into the warehouse; dashboards and reporting on top; quality checks so the numbers stay trustworthy.
Activate. The step that makes the whole investment pay: pushing unified data back out. Segments to your marketing platform, personalization to your website and app, alerts to your team. Data that only lives in a dashboard is a cost center; data that changes what the customer sees is a growth system.
Key capabilities
- Data warehouse consulting: architecture, implementation, and migration
- Business intelligence consulting: dashboards, reporting, and KPI definitions your whole company agrees on
- Customer data platform (CDP) consulting: evaluation, implementation, or honest advice that you don't need one yet, including deployments on our own Omnilytical CIP platform
- Data analytics consulting: customer, marketing, and product analytics
- Identity resolution: one customer record across web, app, CRM, and POS
- Segmentation & personalization: activating warehouse data in real customer experiences
- AI and customer engagement tools: chatbots, agents, and automations that draw on unified customer data, so automated conversations are informed ones (AI & automation)
Do you actually need a data warehouse consultant?
Fair question. It's the most-asked question on this topic, and it deserves a straight answer. Here's ours:
Probably not, if: you have one or two data sources, your CRM's built-in reporting answers your questions, and "we don't look at the data" is the real issue. Fix the habit before the infrastructure.
Probably yes, if: you have three or more customer-touching systems, people re-assemble the same reports manually every month, teams argue about whose numbers are right, or you want to personalize experiences and can't because the data is fragmented.
Definitely, if: decisions are being delayed or ducked because getting the data is too painful. At that point the warehouse pays for itself in decision speed alone.
We're comfortable telling you you're in the first group. Engagements that shouldn't happen don't turn into 20-year client relationships, and those relationships are our whole business model.
In practice
- Omnilytical CIP: our own customer intelligence platform, built by c308 to unify customer data across websites, apps, CRM, and engagement channels and turn it into segments, insights, and personalized experiences. It's the product of everything we've learned doing this work for clients, and the foundation we build on when an organization wants a proven platform rather than a from-scratch architecture.
- Idaho Lottery: customer data platform work unifying player activity across the website, mobile app, and VIP club, powering segmentation and personalized content that drives repeat engagement.
- Tutoring Club: a connected data environment spanning the software that holds student data, the CRM system c308 manages, and the consumer website, with AI tools layered on top, including chatbots and customer engagement tools that put that unified data to work in real conversations with families.
Why c308 is different
Because c308 also builds the websites, apps, and CRM integrations your data comes from (and flows back into), we close the whole loop: warehouse to insight to a measurably different customer experience. Twenty-two years in, and fluent in both the marketing questions and the engineering answers.
Frequently asked questions
Q. What does data warehouse consulting cost?
Scoped engagements typically start with a fixed-price assessment; build-out depends on source-system count and complexity.
Q. CDP vs. data warehouse: what's the difference?
Short version: a warehouse is your durable, queryable store of everything; a CDP specializes in real-time customer profiles and marketing activation. Many mid-market brands need a warehouse first and a CDP never. We will help you work out which applies to you.
Q. Which platforms do you work with?
Mainstream cloud warehouses and BI tools, chosen for your situation.
Q. How long until we see value?
First trustworthy dashboards typically land within the first phase; activation (segments, personalization) follows once identity resolution is solid.
Tired of arguing about whose numbers are right?
Let's Talk